The European Union's institutions came together at the midnight bell, on 25 March 2022 and reached provisional political agreement on the Digital Markets Act (DMA) that aims to strengthen the European Union's powers to regulate digital markets and make the digital sector fairer for consumers. A previous post explaining the DMA and potential areas for improvement is available here.
Importantly, the agreement reached between the Council of the European Union and the European Parliament yesterday has defined the scope of one of the core aspects of the DMA - who will qualify as a 'gatekeeper'. A gatekeeper platform must
- either have annual turnover of at least €7.5 billion within the EU in the last three years or a market valuation of at least €75 billion; and
- have 45 million monthly end users and at least 10,000 business users established in the EU; and
- control one or more core platform services in at least three member states.
The list of core platform services has also been extended to include web browsers and virtual assistants along with marketplaces, app stores, search engines, social networking, cloud services, advertising services, voice assistants and web browsers.
Those entities that qualify as gatekeepers will have to comply with detailed list of do's and don'ts set out in the regulation (as set out further here). 'Gatekeepers' found to be in violation of the new rules risk fines of up to 10% of total worldwide turnover, with these increasing to up to 20% of total worldwide turnover for repeat offenders.
There are also provisions for platforms to challenge their designation as a gatekeeper through the European Commission, who will be the sole enforcer of the new regulation once it is brought in.
The provisional agreement is a key step forward in implementing the European Unions new strategy to regulate and rein in large tech firms. The provisional agreement reached on the DMA is now subject to approval by the Council and the European Parliament - and reportedly the Council aims to submit the agreement for endorsement shortly. Once adopted, the regulation must be implemented six months across the EU.