Never has the use of data had a bigger impact in our lives as consumers. However, there is a growing concern that individuals are losing control over their data as a result of the shift from traditional payment mechanisms to ‘paying with their data’- and particularly when accompanied by compensation or incentives (e.g. discounts on products or vouchers). We explore in our briefing the consequences of ‘paying with personal data’, looking at the specific concerns commonly raised in this area and what the future may hold for them.
A version of this briefing first appeared in the Privacy Laws & Business UK Report, Issue 116 (July 2021).
Although lacking a clear regulatory trajectory, the focus on paying with data is not going away any time soon.